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How Payment Facilitation is Disrupting Platforms and Marketplaces

Payfacs are changing the way software and app developers are implemting payments in their solutions

If you haven't already noticed a new trend striking the payment processing world, you need to keep your eye on up and coming payment facilitators. Payment facilitation is a new type of technology that started out as a means of making payment processing more accessible for the little guys but has quickly risen through the ranks to become a serious player on the world stage. These Payfacs, as they're called, made a swift and decisive attack on the traditional ISOs of the world and now the industry is being forced to change. 

It's All in the Software

The biggest change that has come about with the modern payment facilitator is the ability to roll payment processing into any organization's backbone software. Instead of needing separate software and hardware to interface with users, small and mid-sized businesses are able to quickly accept payments via mobile apps, over the phone or even online. There is little need for outside support. 

Serving All Merchants

Another important factor has been the ability of the payment facilitator to sign up merchants who were previously untouched. By offering a low-cost alternative for payment processing, small merchants are now able to happily accept major cards without having to worry as much about the cost of a single swipe, much less a long-term contract.

More surprisingly, even some large businesses have decided to make the switch in an effort to show that they can handle the latest and greatest mobile payment technologies available. When payment facilitators first came about, large banks had serious doubts that they would be able to penetrate the upper echelons of the business world, but they have persisted and it is working. ISOs have to admit that the payment facilitator has found a way to be broadly relevant and effective if they want to stay in business themselves. 

The result of all this has been that ISOs and large banks are now investing in strategies that make them more flexible and fluid like a payment facilitator. They are spending more money and energy on developing great software that can be easily integrated, rather than continuing to build out clunky hardware systems that require separate attention. In fact, some ISOs are merging with Payfacs to take a hybrid approach so that they can meet merchant needs on all levels. This will likely be the way of the future for a while until the rest of the industry catches up. 

Contributor:

Shannon LeDuff

Shannon is currently the SVP Sales and Business Development for GlobalOnePay, a division of Pivotal Payments Inc. His goal is to establish strategic partnerships with sales organizations that specialize in the eCommerce space globally. As commerce shifts online, there is exceptional growth potential that Shannon can help ISVs, SaaS, Marketplaces and platforms tap into, to drive payments into profits.