There are numerous reasons why customers may change their mind half way through the purchasing process. Let’s have a look:
In today’s fast paced environment, online shoppers often have a few tabs open during the purchase process. They compare products from different vendors on the go, so if your website is too slow or crashing, your patrons might not have enough patience to complete the order. The majority of online shoppers nowadays are savvy technology users and prefer to shop using their mobile devices. Make sure your website is mobile friendly and bug-free every step of the way.
One of the most upsetting things in a shoppers’ experience is facing additional fees and unexpected costs at the check-out stage. Be upfront with your pricing. Explain shipping options in detail and display shipping fees clearly.
Editing your order could be painful if you have to start the selection process all over again. Make editing your shopping cart easy and seamless and the chances that your patrons will stick with the order will improve.
Give your clients confidence when it comes to returning purchases they are not happy with. It’s easier to buy a product if you have an option to return it.
Let your patrons rate the products and encourage them to leave testimonials. Provide detailed images and a description for each product. It will allow your clients to confirm that the product they bought is “just as on the picture” which will give confidence to other potential shoppers.
Allow your customers to complete their order using a guest profile. Collecting their email information is important to build that long term relationship and be able to send them offer specials, but don’t make it a requirement.
Look at your shopping cart abandonment as an opportunity to improve your patrons’ experience by applying these 7 suggestions.
Helen Baginska, Communications Strategist, has been in the payment processing industry for over 6 years. Coming from a completely different field (airline industry), she had to learn everything about electronic payments from scratch. This personal learning experience makes it easier for her to find a unique way to explain complex processes of the ecommerce world in simpler terms. Helen’s main goal is to share her expertise with the merchants, so they could make better, more educated business decisions on their ecomm account.