Search Engine Optimization (SEO) is essential for your online business growth as it helps to increase the number of visitors to your website. SEO techniques help you obtain a better ranking in search engines such as Google, Bing and others. When online shoppers are looking for a specific product they rarely extend their search past the first page with returning results.
Search engines determine how a website is ranked and displayed based primarily on how content is structured. This content can be in the form of blog articles, product information and even the code hidden within the HTML. When a website contains well structured content, they reward the site with a higher rank in search results. But how do you know if your eCommerce website is following best practices in SEO?
Follow these 5 SEO tips to help your site perform better on search and consumers find your business online.
A search engine’s main job is to find the best possible match for every question asked by millions of users and determine which ones to display first. Google uses several algorithms to make the results displayed relevant to the user. That’s why it is essential to post relevant, valuable and up-to-date content specific to your industry and your products. Refreshing your website constantly with short blogs and long articles is just one tactic to ensure your site gets noticed by Google, Bing and other search engine web crawlers.
SEO keywords are the words and phrases that help potential customers find your business and your products or services. A keyword should be a phrase consisting of a few words and choosing them correctly makes a huge impact on your SEO ranking. Do keyword research before adding these terms to your site content. Try to avoid using broad words that can have multiple or different meanings.
Let’s say you sell women’s clothing. If you type in “women’s clothing” in Google, you will most likely see hundreds of results from well-known stores on the first page. It’s not surprising as big corporations have huge SEO budgets. Now try to narrow it down by typing “boho dresses summer shop online USA” and you will see an entire new set of results that includes much smaller online boutiques and lesser known brands.
Test your keywords (phrases) regularly in different search engines to see how the competition is performing and assess your chances to rank well with each specific keyword.
Just like your car needs to run diagnostic tests regularly to perform better, so does your website. Surprisingly, there are a lot free tools in the market that can analyze whether your site is utilizing all the proper SEO techniques search engines look for. Here are a few of our favorites:
When it comes to SEO, content is king! It’s important your content uses correct spelling and grammar. Make sure to do a thorough spelling and grammar check before a page goes live. Metadata content, which is hidden in your HTML, includes important elements of your site such as your page title and description. This content is what Google collects and displays on search results and is a consumer’s first impression of your brand. If a word is misspelled or if the description has a visible error, people may feel your site is not reputable or credible. Make sure to run a spellcheck at least 3 times before you push that “Publish Live” button.
Mastering SEO is not a sprint, but a marathon. It requires investing time and resources to bring real long-term results. Google and other search engines take into consideration hundreds of elements to decide how to rank and place your site in results. This process can take up to year to get your site featured within the first 5 pages of results in Google, which is why employing strategies such as content creation, link building and social media engagement is crucial for your business. Constantly updating your site with fresh new content is an SEO practice that can ensure Google will find you and place you better so new customers can find you.
Helen Baginska, Communications Strategist, has been in the payment processing industry for over 6 years. Coming from a completely different field (airline industry), she had to learn everything about electronic payments from scratch. This personal learning experience makes it easier for her to find a unique way to explain complex processes of the ecommerce world in simpler terms. Helen’s main goal is to share her expertise with the merchants, so they could make better, more educated business decisions on their ecomm account.