Your Patrons’ Expectations in a Cashless Society

Your clients expect to pay for products and services without leaving their couch. Offer them the ability to pay online.

A group of friends is having a house party. They place an order for pizza. The host pays with her credit card online. The guests email her the money to cover their part of the bill and she deposits their transfers to her account with just a few clicks. Later, the same guests take Uber rides to get home. Two of them are heading in the same direction, so they split their ride fare two ways using the “share ride” function in the Uber application. This common situation is just a fraction of everything that’s happening in a cashless world. Nowadays you can pay rent, tip your babysitter, give your kids their lunch money and get groceries without actually touching cash.

So what do your patrons expect from your business in a modern cashless world?

Ability to Pay Online

This goes without saying. Today your clients expect to be able to pay for your products and services without leaving their couch. That is why you have an online store.

Personal Data Security

Your patrons expect their personal information, such as home address, name or phone number, to be handled in a secure and compliant way.  Your shopping cart should have a built in security system with Secured Socket Layer (SSL) certificate. SSL certificate secures the communication and transmission of a personal data. Make sure your website has a detailed privacy policy displayed at the checkout, so your customers can do business with your company with confidence.

Card Information Security (Tokenization)

Let’s say you own a gym and you would like to keep your clients’ credit card information for various repeat purchases in a secure and compliant way, protected from cyber-attacks. The best way to do that is with tokenization. Tokenization is the process of encrypting sensitive card data with symbols in order to store important financial information without compromising its security. This means the card number is replaced by a token, which is a unique identifier that keeps the card number and expiry date safe. With tokenization, you can meet your clients’ expectations to keep their information secure from the hackers.

Automated Clearing House (ACH) Transactions

ACH is used to process direct debit payments for regular consumer bills. Let’s say you are a property management organization. Your tenants are able to pay all their bills online, so why not rent as well? Wouldn’t it be great if you could collect rent payments automatically on the first day of the month rather than deal with paper checks? And wouldn’t it be so much more convenient for your tenants to have an automated process and stop worrying about forgetting to mail the check.  ACH can do it for you.

Convenience of Cross-Border Purchases

With so many shipping options available today, it’s easy for the consumers to shop globally. When your patrons shop for products and services using cross-border commerce, they expect the goods to be priced in their local currency. It’s up to you to create the same comfortable shopping experience for your international clients as you do for your domestic clientele. Multi-Currency Pricing (MCP) service allows you to do it.

Interested in any of the above options? GlobalOnePay can help! We invite you to contact us to find out more!