GlobalOnePay helps drive business growth at cosmetics company

In 2015, a well-known sales distribution and network marketing company launched its own products division and a proprietary line of branded skincare products. The cosmetics division sees the GlobalOnePay payment processing platform as a tool for business growth today and in the future.

The challenge: new company, new markets

Although there was a solid distribution and sales network of representatives already in place, the company now needed a new payment processing provider that could integrate easily into existing systems and handle multiple currencies. As the company’s management team began their search, its data provider at the time recommended GlobalOnePay.

“We looked at other companies, but GlobalOnePay stood out as the one that could give us the fast response time we needed,” says the business development director. “We are a very fast-paced company. We act quickly on new ideas and want to implement them in a very short time frame. GlobalOnePay met all of our requirements and played a big role in bringing our new product division online very quickly.”

The solution: a payment processing platform built for business

The implementation of GlobalOnePay’s payment processing platform went very smoothly and right on schedule. Developers were able to easily use and adapt the code provided by GlobalOnePay to integrate with existing back-end systems.

For the launch of the new product division, the company built an in-house data system for front-end and back-end order processing and engaged GlobalOnePay to integrate its modular, scalable, cloud-based transaction processing system. Each independent sales representative has his or her own business website that serves as their primary sales and marketing tool. All sales transactions that go through the rep’s website are routed to the GlobalOnePay gateway for processing. Payment information is also integrated with the company’s office so reps can keep track of their commissions, how many customers they have, and more.

“The GlobalOnePay team worked around the clock for us,” says the business development director. “Our GlobalOnePay account manager and the integration team provided continual support to our in-house data systems team to make sure that all of the pieces fit properly. We were up and running with GlobalOnePay in about two weeks.”

The chief financial officer and other executives rely on the GlobalOnePay360 portal to access and review the company’s payment metrics and analytics. “GlobalOnePay360 is very user-friendly and an asset to our financial team,” says the business development director. “The reporting is very robust, so our users don’t have to search for the data they need to support business decisions.”

“GlobalOnePay gives us the significant benefit of a fast and very simple way to pursue new markets and add new currencies without having to repeatedly integrate and set up new systems.

We needed payments to go into multiple accounts and to be accepted in three different currencies, U.S. Dollars, Canadian Dollars, and British Pounds.

It was a no brainer to use GlobalOnePay."

Business Development Director
Other features of the payment processing platform have enabled the company to increase efficiency and promote growth. The cosmetics division uses GlobalOnePay’s recurring billing and subscription database capabilities to offer a US$50 preferred customer discount to customers who order products on a monthly subscription. In addition, the GlobalOnePay Auto Account Updater saves time and reduces declines by updating credit cards that have expired or have new account numbers. Finally, Smart Transaction Routing improves the transaction approval rate while reducing costs as transactions are automatically routed to the least expensive account.

“Another key benefit is the security and reduced PCI liability risk we get with GlobalOnePay,” says the business development director. “With GlobalOnePay’s tokenization features, we can secure all payment-related functions by providing access to billing data without the liability of storing sensitive card information.”

Most of all, GlobalOnePay gives the cosmetics division the ability to process and accept a wide range of payments from virtually any international market in the world.

“GlobalOnePay worked with our team on integrating the payment processing platform with our in-house data system,” says the business development director. “We needed payments to go into multiple accounts and to be accepted in three different currencies, U.S. Dollars, Canadian Dollars, and British Pounds. It was a no brainer to use GlobalOnePay.”

The payoff: easy payment processing

The responsiveness of GlobalOnePay continues to be a source of satisfaction at the cosmetics division. “Because our business is network and relationship marketing, we hold events at night and on weekends,” says the business development director. “GlobalOnePay has supported us during off hours many times. Recently, we had to make modifications to some merchant accounts for an event in Dallas, and GlobalOnePay got us up and running quickly and supported us throughout the weekend. It was a great experience.”

Ease-of-use is another huge benefit in terms of not only initial integration and setup, but also daily use of the GlobalOnePay system to process returns and investigate if a charge was processed correctly or not. "GlobalOnePay is very straightforward for anyone on my team to use,” says the business development director.

The cosmetics division currently accepts Visa, MasterCard, American Express, and Discover. About 55% of the total transactions are in U.S. Dollars, with the remaining processed as Canadian Dollars and British Pounds. In the near future, the company plans to expand into additional international markets – and GlobalOnePay will be ready to support business growth.

“We are planning on going worldwide very soon,” says the business development director. “GlobalOnePay gives us the significant benefit of a fast and very simple way to pursue and test new markets and add new currencies without having to repeatedly integrate and set up new systems. We just reach out to GlobalOnePay and add a new currency function to our account. We couldn’t do that with any other transaction platform that I know of.”

“We simply wouldn’t be able to process our skin care product orders if we didn’t have the GlobalOnePay solution,” says the business development director. “They were a huge part of our new product launch and they continue to make a big impact on our ability to grow our business internationally.”